This year marks our 20th year in business, supplying animal bedding and other products to farmers.
With a background in dairy farming, we have built a strong reputation and solid customer base by supplying a variety of bedding products to dairy farmers while delivering a first-class customer experience.
Now, as we celebrate our 20th anniversary, we have taken a significant next step by expanding into the poultry bedding market.
Neil Whittaker, MD of NW Resources, said: “We have always adapted to the market, increasing our range of bedding options for the dairy sector year-on-year so we can offer the largest range of bedding options possible.
The move into the poultry sector builds on that, signalling a natural evolution and our next stage of growth.”
NW Resources will officially launch itself into the market at next week’s Pig and Poultry Show, which takes place at the NEC in Birmingham on Wednesday 13th and Thursday 14th May.
Although it’s the first time at Pig and Poultry for NW Resources, the company began selling bedding into the poultry market earlier this year, having taken on a new team member with a background in the poultry market.
Why Poultry and Why Now?
The poultry sector presents both opportunities and challenges. With increasing pressure on bird welfare, moisture control and hygiene, the bedding is now playing a more critical role than ever before for poultry farmers. Producers are looking for materials that perform consistently, support flock health and contribute to overall efficiency.
NW Resources is entering the market with a clear proposition: high-quality, dependable bedding options that have already proven their worth and reliability in the dairy industry.
“Having spent years understanding how bedding performs under real farm conditions, and with the addition of a new team member who has a poultry background, we are well placed to support poultry producers who need solutions that work day in, day out,” said Neil.
Built on Experience, Looking to the Future
Reaching a 20-year milestone is no small achievement, particularly in a competitive and evolving industry. For NW Resources, longevity has been built on the simple foundation of supplying quality products, understanding customer needs and delivering consistently.
The move into poultry bedding reflects that same mindset. It’s not about chasing trends, but about applying proven expertise to a new sector where it can make a genuine difference.
Meet the Team
Visitors to the stand at the NEC will have the chance to meet the team behind the business, discuss their specific bedding requirements, and explore how NW Resources can support their bedding needs.
Whether you’re reviewing your current bedding setup or simply curious about alternative options, the conversation starts here.